"How to Make Your Listing Stand Out: Choosing the Perfect Number of Photos"

Virtual Aerial twilight photo by BarnStorm Studio

Have you ever wondered about the ideal number of photos you should include in your listing? I've discovered that choosing the perfect number of photos can make or break the performance of your listings, regardless of the listing value. Therefore, it's not merely about flooding your listing with 40-50 pictures, but rather a focused selection that strikes the perfect balance.

Research has shown that in real estate listing listings, numbers really do count.

The Sweet Spot (Less is more)

I was shocked at the different performance metrics of listings with too many or too few gallery photos.

According to a study by Zillow, the "magic" number of gallery photos for a listing falls within the range of 22 to 27 images, perfect for properties up to about 2200 SqFt. On the other hand, listings that have less than nine gallery photos are 20 times less likely to sell within sixty days compared with the ideal 22-27 images.

How many is too much?

Never flood a small or mid-sized listing with 40 photos, even if you take them yourself. Online shoppers get confused when they see too many angles of the same space. Small 2 bedroom listings, condos or investment properties may only require 20 photos. Most properties up to about 2500 SqFt can benefit from 25 photos. Larger muti-bedroom properties with a bigger story to tell may require 30 or more ground-level photos for complete coverage, plus aerials.

Crafting a listing gallery that really sells

Real Estate Professionals understand the importance of getting the listing photos "right". The best performing listing galleries emphasize the features of the property most likely to engage an in-person tour- and that's the goal of any good listing.

So, the next time you're preparing a property gallery, remember - the right number of photos are essential to create a listing that really sells!